Public Relations
2011 - 2012 Committee
DISTRICT DIRECTOR: PP Chris Love Sullivan’s Cove (M) 0433 140 723
COMMITTEE: AG Graeme Snare Devonport
PP Paul Hogan Central Launceston
Danny Gibson Central LauncestonMEDIA LIAISON
PP Tony Reidy Hobart
RI CONVENTION PROMOTION
PDG Una Hobday Hobart
May 6 – 9 2012 – Bangkok, Thailand
All Rotarians are invited to the 2011 round of Public Relations and Membership Seminars.
These important seminars are for those interested in strengthening their club’s membership and promotional strategies.
Details later
All Rotary clubs have audiences with whom they should communicate including the media, local government officials, the business community, civic leaders, and other organisations, as well as qualified prospective members and people directly affected by Rotary service projects.
The District Public Relations team is available to assist clubs in developing a message for these audiences and finding a way to deliver it is public relations in action. Assistance is available in developing and forwarding information to Rotary Down Under through our newly appointed District chair Rod Oliver.
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What in the World is Rotary? |
The District Committee is available to help clubs by:
1. Understand news through immediacy, proximity, prominence, singularity, conflict, emotional appeal and consequence.
2. PR writing
3. Media Relations
4. External Relations
5. Non-traditional Media.
Rescourses available to help
Some ideas from District Assembly Group
- Public Relations Chris Love Presentation 170 kB download
- Public Relations - Club Ready 386 kB download
- Great for Bulletin editors RDU's booklet on Rotary Programs (1.2M download)
Membership and Public Imaging/Marketing Zone Seminars were held during 2009.
The following types of Rotary stories are most successfully promoted
1. Outstanding volunteers
2. Interactions between people in developed and developing countries
3. Local Rotary or Rotary Foundation Projects
4. Rotary International studies and exchange program participants [youth exchange students, Rotary World Peace Fellows, ambassadorial scholars, or Group study exchange team members]
5. Human interest stories about people who benefited from Rotary service
6. Polio Plus activities, particularly in polio endemic areas.
Hints on submitting Articles & Photographs to the District Governor’s Newsletter
1. The District Governor’s newsletter (DG news) is published at the start of each month except January
2. Clubs and District officers are welcome to submit articles and photographs. Deadline for submitting material is the 20th of the previous month.
3. Articles should be concise and not exceed 200 words. Submit articles as Microsoft Word documents.
4. Submitters are encouraged to send good quality photos for publication. Email Jpeg images. Avoid sending several full size Jpeg images on the one email.
5. Email reports and photos to the District Governor’s newsletter editor, Rod Oliver at reoliver@hotkey.net.au
6. Where email is not available, reports and photos can be posted. Photos should be mailed with a sheet of cardboard to prevent the photos being bent or folded in the post.Post to:
Rod Oliver
Editor, District Governor’s newsletter
45 Cormiston Rd
Riverside Tas 7250
• There are practical constraints on publishing material in the DGNews e.g., no available space, format cannot accommodate complex graphics e.g. posters and long articles and reports. Because the DG news is a monthly publication, delays of 3 – 4 weeks can occur before publication.
